EA sports is the giant when it relates to sports games. The UFC has a relationship with THQ to produce the New UFC game Undisputed. EA is trying to get into the market of MMA games, and Dana has officially barred his fighters from making an appearance within the game. The threat is that they will lose their contract to the UFC if they make any attempt to be put in the game. Dana made this decision on the fact that as they were trying to produce a game a few years ago, and all EA did was laugh and state that this type of game would never work. The Undisputed game is one of the top selling games of 2009 so far, and now EA sees a market to target.
Video Games have made new opportunities within marketing, for in game ads and the marketing for each fighting federation. Affliction Fighting has put their support in the game. ECKO has proclaimed their interest in the game. Only time will tell if the UFC has the staying power or if Domino like support to EA will give the upper hand.
Information from MMAJunkie.com
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